Director of Online and Direct Marketing (Random House, Full Time)
About our company Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world....
Sat, 28 Jul 2007 12:18:30 -0500
Technorati tag: Direct marketing
Thu, 05 Jul 2007 02:53:02 -0500
Email proves itself
A recent study from DMA shows just how critical an element email is when it comes to successful direct marketing campaigns. While the study’s main focus is to show that the lines of direct...
Original post: Email proves itself by at Google Blog Search: direct marketing
Technorati tag: Direct marketing
Wed, 20 Jun 2007 17:09:31 -0500
Monologue is dead. Long live Brand Dialogue!
Last year I wrote a piece called “Direct Marketing: A Science of Stupidities.” It was incendiary - it got applause from some and a lot of negative reaction from the direct marketing...
Original post: Monologue is dead. Long live Brand Dialogue! by at Google Blog Search: direct marketing
Technorati tag: Direct marketing
Tue, 12 Jun 2007 16:32:54 -0500
DMA Correction
It did arrive from the DMA but it was intended as a pass-along viral invitation to a Direct Marketing Club event that was sent out to the Echo Award Judges. The name and password seem to be fro...
Original post: DMA Correction by at Google Blog Search: direct marketing
Technorati tag: Direct marketing
Thu, 07 Jun 2007 02:53:02 -0500
Direct Marketing Fair & Internet World [Internet Marketing : David ...
Yes, I'll be going to both Internet World and the Direct Marketing Fair which is running along side - there is an increasing area of overlap between these events. Last year Internet World had m...
Technorati tag: Direct marketing
Sun, 03 Jun 2007 14:17:42 -0500
Correos Stand at Internet World 2007
Correos is offering standard Direct Marketing services for Spain. Direct Mail: dispatch of volumee promotional mail into Spain; leaflets, catalogues magazines; Quality databases both acq...
Original post: Correos Stand at Internet World 2007 by at Google Blog Search: direct marketing
Technorati tag: Direct marketing
Tue, 29 May 2007 02:51:13 -0500
MWC - Energizing Business with Interactive Marketing
Jennifer has over 14 years of experience in account management and strategic planning for multiple disciplines including advertising, direct marketing, public relations and interactive. Before ...
Original post: MWC - Energizing Business with Interactive Marketing by at Google Blog Search: direct marketing
Technorati tag: Direct marketing
Thu, 03 May 2007 14:05:33 -0500
Senior Data Planner - Glasgow - Direct Marketing
Senior Data Planner, required for Glasgow based sales promotion agency, working with an, award winning team on direct marketing campaigns for leading UK and, worldwide brands. , , This is an ex...
Original post: Senior Data Planner - Glasgow - Direct Marketing by at Google Blog Search: direct marketing
Technorati tag: Direct marketing
Wed, 02 May 2007 17:58:59 -0500
Can Google Transform The Entire Web Into A Direct Marketing Machine?
No, Google became big by giving “publishers” (ie people with no editorial goals, only profit goals) the tools to turn the web into a giant direct marketing machine. If you think the web is...
Technorati tag: Direct marketing
Tue, 01 May 2007 16:05:21 -0500
Merkle Acquisition Impacts Direct Marketing Industry
Merkle, a leading independent database marketing agency, announced the acquisition of CFM Direct, a direct marketing agency that specializes in the development of data-driven d...
Original post: Merkle Acquisition Impacts Direct Marketing Industry by at Google Blog Search: direct marketing
Technorati tag: Direct marketing