Thu, 05 Jul 2007 02:53:02 -0500
A recent study from DMA shows just how critical an element email is when it comes to successful direct marketing campaigns. While the study’s main focus is to show that the lines of direct...
Technorati tag: Direct marketing
Wed, 20 Jun 2007 17:09:31 -0500
Last year I wrote a piece called “Direct Marketing: A Science of Stupidities.” It was incendiary - it got applause from some and a lot of negative reaction from the direct marketing...
Technorati tag: Direct marketing
Tue, 12 Jun 2007 16:32:54 -0500
It did arrive from the DMA but it was intended as a pass-along viral invitation to a Direct Marketing Club event that was sent out to the Echo Award Judges. The name and password seem to be fro...
Technorati tag: Direct marketing
Thu, 07 Jun 2007 02:53:02 -0500
Yes, I'll be going to both Internet World and the Direct Marketing Fair which is running along side - there is an increasing area of overlap between these events. Last year Internet World had m...
Technorati tag: Direct marketing
Sun, 03 Jun 2007 14:17:42 -0500
Correos is offering standard Direct Marketing services for Spain. Direct Mail: dispatch of volumee promotional mail into Spain; leaflets, catalogues magazines; Quality databases both acq...
Technorati tag: Direct marketing
Tue, 29 May 2007 02:51:13 -0500
Jennifer has over 14 years of experience in account management and strategic planning for multiple disciplines including advertising, direct marketing, public relations and interactive. Before ...
Technorati tag: Direct marketing
Thu, 03 May 2007 14:05:33 -0500
Senior Data Planner, required for Glasgow based sales promotion agency, working with an, award winning team on direct marketing campaigns for leading UK and, worldwide brands. , , This is an ex...
Technorati tag: Direct marketing
Wed, 02 May 2007 17:58:59 -0500
No, Google became big by giving “publishers” (ie people with no editorial goals, only profit goals) the tools to turn the web into a giant direct marketing machine. If you think the web is...
Technorati tag: Direct marketing
Tue, 01 May 2007 16:05:21 -0500
Merkle, a leading independent database marketing agency, announced the acquisition of CFM Direct, a direct marketing agency that specializes in the development of data-driven d...
Technorati tag: Direct marketing
Sat, 28 Apr 2007 16:14:55 -0500
Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in stor...
Technorati tag: Direct marketing
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