Wed, 02 Apr 2008 01:11:08 -0500
The Direct Marketing Association (DMA) released their “Channel Integration and Benchmarks in the Retail Industry” report. I have taken the liberty of turning their findings into a checklist...
Technorati tag: Direct marketing
Sun, 30 Mar 2008 02:53:10 -0500
You want your direct marketing mailers to:. Get delivered – Make sure they meet postal regulations; Get opened – Does it catch your prospects eye? Get read – Once its opened is your offer...
Technorati tag: Direct marketing
Sun, 23 Mar 2008 12:54:21 -0500
Bridging the continents of offline media, brand advertising and e-commerce by building a media platform that supports the marketing lifecycle – awareness, consideration, trial and consumption...
Technorati tag: Direct marketing
Thu, 20 Mar 2008 01:54:07 -0500
We really enjoyed this case study from NetPlus Marketing, an interactive agency, because it demonstrates the importance of two important direct marketing disciplines:. The importance of ...
Technorati tag: Direct marketing
Wed, 19 Mar 2008 13:14:48 -0500
Marketing Sector merger & acquisition and strategic investment activity saw tremendous growth in 2007, setting a record for both number of transactions and total transaction value -- 758 comple...
Technorati tag: Direct marketing
Sun, 17 Feb 2008 01:11:53 -0600
AOL has announced it is now testing the first real-time instant messaging (IM) feature targeted to deaf and hard of hearing users that also offers a natural flowing IM experience for everyone.
Technorati tag: Direct marketing
Sun, 10 Feb 2008 02:53:04 -0600
"Campaign Manager – London / Campaign Management / Direct Marketing / Mass E-mail Marketing / SQL / HTML / Photoshop A Leading Direct Marketing Agency are currently recruiting a...
Technorati tag: Direct marketing
Wed, 23 Jan 2008 01:54:08 -0600
Pitney Bowes Inc., a world-leading provider of mailstream solutions, announced that it is joining the World Environment Center (WEC), a global non-profit, non-advocacy organization that is a leader in...
Technorati tag: Direct marketing
Thu, 17 Jan 2008 01:11:54 -0600
AdMedia Partners, a leading merger and acquisition advisor, announced the findings of its 14th annual survey of nearly 1600 senior executives at leading services media companies.
Direct Marketing / CRM Agencies on a Pan European Account. If you are an Account Manager, experienced in direct marketing and ...
Technorati tag: Direct marketing
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