David Ogilvy: Learning from <b>Direct Marketing</b> by Direct marketing

Wed, 03 Sep 2008 01:11:08 -0500

David Ogilvy: Learning from Direct Marketing

by Direct marketing (direct-marketing) @ Wed, 03 Sep 2008 01:11:08 -0500

But, in fact David Ogilvy, would rather have been regarded as a great practioner of direct response (or direct marketing) than ‘general advertising’ (as he referred to the type of advertising carried out in a large, traditional creative ...

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