Monologue is dead. Long live Brand Dialogue! by Direct marketing

Wed, 20 Jun 2007 17:09:31 -0500

Monologue is dead. Long live Brand Dialogue!

by Direct marketing (direct-marketing) @ Wed, 20 Jun 2007 17:09:31 -0500

Last year I wrote a piece called “Direct Marketing: A Science of Stupidities.” It was incendiary - it got applause from some and a lot of negative reaction from the direct marketing industry. Many took offense, and the high priests ...

Original post: Monologue is dead. Long live Brand Dialogue! by at Google Blog Search: direct marketing

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